About me

Hi, I am Mouli. I am an artist turned designer. With graduate degrees in Computer Science from Kurnool and Fine Arts from Hyderabad JNTU, I pursued my post-graduation in Information and Interface design at one of the nation’s most esteemed institutions – National Institute of Design.

My work experience spans across advertising, graphic design and recently user experience design which in turn encompasses information, interface and interaction design. Opportunities to work with renowned organizations like SAP Labs, Cordys R&D India Pvt Ltd have elicited in me the yearning for challenging work, ability to comprehend effectively and collaborate efficiently. NID has been a significant milestone in my journey. My mentor, Dr. Jignesh Khakhar often quoted that “God is in the details”. These words reinforce the perfectionist in me who seeks multiple design iterations for quality in deliverables.

I am an ardent browser who believes that sharing useful links with friends helps me stay updated and connected with the fast paced world around. Information exchange stirs design discussions, ameliorates design thinking and fuels new ideas.



A selection of some of my projects are here. You can reach contact me at mouli.145@gmail.com and can reach on +91 9480232559.


Industry projects

IAM (Identity Access Management)
A Critical Feature of SAP Business By Design (BYD), Identity Access Management manages Access Rights in an Enterprise Application.
Role: To improve the experience of the entire process of Identity and Access Management, which breaks the paradigm of tables and makes the entire process easier to understand and simplified, yet retaining the flexibility to provide access Rights at all levels of granularity, And later made the High fidelity prototypes and validated the concepts. This was a guideline driven project.

Predictive Analysis
A Product from SAP Business Objects, catering
to business intelligence needs, enables a business analyst to fore-cast his business needs based upon his current set of statistics.

Role: Conceptualized based upon an exhaustive competitive analysis. Called out complexities and figured out the best way to analyze this data type. Formulated a vision statement for the product, followed by an iterative approach leading to a low fidelity prototype.


Information Design

Information graphics explains the complex and reveals the hidden, and it helps in establishing relationships and identifying patterns and ultimately leads to sense making

Design Project (Dams of India and their Impact)

An interactive Information visualization project which showcases the
Dams and rivers of india.






IAC (Information Activism Camp)
A Map of Participants for the Information Activism Camp - 2009



Ek cup Chai


Interaction Design

A Research based project, focusing on emerging markets for HPLabs, bengalure.

Brief : To study and understand media consumption trends in an average middle class family of tier 2 cities, their interactions with gadgets and perceptions about technology with respect to cultural influences, hence design media in harmony with their wants and needs.

Art & Advertising





Campaign done at an workshop

Photography

System Design

System design & service flow for Rural health care



The brief was about focusing on emerging market mobile phone usage. we had to design an SMS based application for any key areas/needs which are applicable to emerging markets like E-Governance, Rural Economy, Education, Solution for small businesses. So we chose rural economy and the factors that drive it. i.e the agriculture, quality of crops and cattle health. we took up the problem area of cattle healthcare. Each vehicle is equipped with a trained person to give First Aid and other diagnostic aids, also  medicines and vaccination is carried in it.